The Maxime pet food line of Pilmico Animal Nutrition Corp. (Pilmico) now includes cat food.
The Maxime cat food comes in two flavors, tuna and salmon —both fortified with taurine for better vision support. Both are also easily digestible.
These will be available on e-commerce platforms Shopee and Lazada beginning Feb. 14, 2022. Shoppers can also avail themselves of a 15% discount on selected cat food products.
Norie Bermudez, first vice president and chief operating officer of the Feeds Division of Pilmico, said the launching of the cat food line brings Pilmico closer to its goal of growing and diversifying the company in both agribusiness and food.
"We are excited to offer the newest premium cat food line of Maxime. Guided by our vision to become every parent’s Partner in Pethood, we will continue to create and deliver top-notch products and services to take better care of our pet companions. This is a great addition to Pilmico’s growing portfolio as we further develop our agribusiness and food operations,” Bermudez said.
Maxime was launched in 2020, offering only dog food.
Blessie Zarzuela, national sales manager of Maxime, said pet ownership has been growing in the Philippines even before the pandemic.
“More and more owners are becoming increasingly discerning on the choices they make for their pet’s nutritional needs. Being in the animal nutrition business for over 20 years, we wanted to share our expertise in this field and be a reliable partner in our customers’ pet parenthood journey,” Zarzuela said. (Ventures Cebu)